Company News, New Products

Disney Taps MAC for Sleeping Beauty Collaboration

First film deal for cosmetics company.

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By: TOM BRANNA

Editor

Disney is branching out into personal care with a variety of recent collaborations, as previously reported in Happi. But the latest deal is a first for a major cosmetics company. MAC is teaming up with Disney in Spring 2014 for a “Sleeping Beauty” collection, according to reports. Actress Angelina Jolie is the star and the limited edition line features her character, Maleficent. Products vary from face to lip to nail SKUs....

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